In a bid for inclusivity, the partnership aims to break barriers and foster growth in women's professional surfing, culminating in a panel discussion and fundraiser on March 26th.
By Danielle Finnegan | March 19, 2024 | Guanacaste

Peninsula Papagayo has recently unveiled a sponsorship agreement with Costa Rican surf sensation Lia Diaz. At 19, Diaz stands as Costa Rica’s top longboarder and a bronze medalist in the Pan-American Games, symbolizing a rising wave of female surfers navigating financial constraints in a predominantly male-sponsored landscape.

The partnership, extending financial support for Diaz’s pivotal role in key annual surf competitions, underscores Peninsula Papagayo’s commitment to dismantling barriers women face in the sport. As a brand ambassador, Diaz will represent the resort community’s values and contribute promotional content for SurfX, the esteemed surf outfitter at Four Seasons Peninsula Papagayo.

Francesca Poddie, Chief Operating Officer of Peninsula Papagayo, expressed enthusiasm for the collaboration, stating, “Lia Diaz’s journey embodies resilience, talent, and a passion for surfing that aligns perfectly with Peninsula Papagayo’s commitment to providing inclusivity and equality in the surfing community.”

As Costa Rica witnesses a burgeoning surge in women’s professional surfing, Peninsula Papagayo’s sponsorship agreement with Diaz comes at a pivotal moment. Local heroines like Brisa Hennessy have been making waves globally, yet the sport grapples with challenges such as objectification, pay disparities, and limited opportunities for female surfers.

To address these issues and foster a stronger sense of community, Peninsula Papagayo is set to host a panel discussion and fundraiser on March 26th in collaboration with Women of Papagayo, Four Seasons Peninsula Papagayo, and SurfX. The event, scheduled for 4:00 pm, will be held at the Surf Patio. It will feature Diaz alongside veteran Liz Vindas, an iconic figure in Costa Rica’s professional surf scene with over two decades of experience. Moderated by Natalia Vindas, founder of the Adaptive Surfing Association of Costa Rica, the panel aims to shed light on the challenges faced by female surfers and explore avenues for growth.

This event also includes a raffle to raise funds to support local female surfers, creating a more supportive network and community engagement environment within the surfing community. Peninsula Papagayo’s proactive involvement in these initiatives not only enhances its brand image but also aligns with broader movements advocating for gender equality in sports, making waves far beyond the pristine shores of Costa Rica. To learn more and make a donation, visit the event website here.